Home 2018-02-07T09:15:07+00:00

Let’s be honest.

We are not sexy, cool, or remotely entertaining.  We do not have legions of social media followers, nor do we really try to. Most OOH, point of care, and in-store media vendors wish we would move to Siberia and never be heard of again.

We are a 3rd party proof of performance company specializing in OOH & DOOH Advertising Audits.

Our clients frequently hate our reports but love that they hired us. We always give them valuable insight to their programs and typically save them a lot of money. If you suspect your OOH / DOOH, in-store, or promotion vendors may not be delivering what you paid for, then let’s talk. And by the way, we have 25 years of partnerships with our clients and we are not moving anywhere.

OOH & DOOH Advertising Audits

CMS In The News

25 Years of Being “The Billboard Police”

February 5th, 2018|Comments Off on 25 Years of Being “The Billboard Police”

I was explaining a business plan I had in early 1993 with an outdoor industry veteran, when he quickly responded with “You’ll be The Billboard Police”. I hadn’t really thought about my new business idea in that context, as I simply wanted to provide OOH advertisers with a 3rd party pre-ride and post buy audit service without sales influence or a vested interest. Advertising agencies at that time were beginning to scale back the expense of sending OOH field reps on the road each week, and after spending 15 years as an OOH buyer/field rep, I knew first-hand the value of having outdoor locations evaluated and inspected the old fashioned way – by a trained representative in the car. It was that reason that I started building an independent field network with a handful of experienced outdoor people that had moved on to other pursuits, but wanted to stay involved in the industry. In the early days [...]

Our Audit Process Works

CMS audits almost any form of OOH / DOOH media, in-store activities, and promotional programs via this proven process.


Phone, Webex, Skype, or we’d love to show up at your office.


We’ll design a cost effective program to determine if your contractual obligations are being met.


Our Field Professionals will inspect your programs quickly – and with photo documentation.


Details of the audit are entered from the field and reviewed by the CMS staff.


A report is emailed within 24 hours of each audit containing all details, photos, and a summary of our findings.