The OAAA Reveals a New Look and Messaging for the OOH Industry
Yesterday via webinar, the OAAA revealed a look at the new brand guidelines for OOH, which will serve as the core industry tool to help align positioning, branding, and messaging. Carroll Media Services applauds the OAAA’s efforts in conducting extensive research to determine a strategy to move the Out-of-Home media industry forward and secure more of the advertising media pie. The new OOH brand will officially launch on May 1 in Miami at the TAB/OAAA Conference and Marketing Expo .
Check out their Facebook page for more info and a peak at the new logo.