Out of Home advertising elements for new Diet Pepsi “Love Every Sip” campaign have been captured by CMS Field Professionals in New York.
Back in December Advertising Age ran an article about an upcoming major advertising campaign for Diet Pepsi to coincide with them rolling out a new sweetener blend in an effort to take back its fair share of the diet soft-drink category.
The new campaign will introduce the tagline, “Love Every Sip.” The launch spot will feature Modern Family actress Sofia Vergara, who has appeared in ads since early 2011.
As part of the campaign a limited-time design featuring a heart will grace packaging from late January through the end of March, encompassing Valentine’s Day.
Click here to read the full article from Advertising Age.
Several images of the out of home advertising elements for this campaign, including phone kiosks and taxi top advertising, were captured by our Field Professional as part of the monthly OutdoorAdVault image capture in New York.
OutdoorAdVault is a business to business service used for educational and research purposes with monthly subscriptions available through the Carroll Media Services website. The current database exceeds 120,000 images. Two top line benefits of a subscription to this service is to see outdoor advertising trends as they occur across the country from month to month, as well as to research creative executions over several years – by brand, category, DMA, etc.