The month of July has been a breakout month for summer themed out of home advertising campaigns. OOH advertising images featuring ice cream, iced tea, lemonade, frozen drinks, flavored spirits, and grilling related items and food were collected from almost all markets currently tracked through Carroll Media Services’ OutdoorAdVault service.
OutdoorAdVault is a business to business service used for educational and research purposes with monthly subscriptions available through the Carroll Media Services website. The current database exceeds 128,000 images. Two top line benefits of a subscription to this service is to see outdoor advertising trends as they occur across the country from month to month, as well as to research creative executions over several years – by brand, category, DMA, etc.