About Us 2017-05-25T15:56:19+00:00


Established in 1993, Carroll Media Services provides third party audits, quality control, and custom research in the Out of Home Advertising, Promotions, In-Store / Retail, and Movie industries.

In addition, Carroll Media Services provides competitive outdoor advertising tracking and spending reports in the top US markets via our OutdoorAdTrak service.

Through the utilization of over 140 trained Field Professionals in 94 DMA’s in North America, the Carroll Media Network has provided OOH audits / pre-rides, promotion and in-store compliance services; plus research for a large variety of blue-chip companies, products, and services.

McDonald's OOH Audits
Disneyland OOH Audits
Gas Pump Topper OOH Audits
OOH Audits - Ride List
Carroll Media Research
Taxi Top OOH Audits
OOH Audits from Car
Shelter OOH Audits
Wii Fit OOH Audits
Times Square OOH Audits


In addition to 140 Field Professionals, our core management team has a wealth of experience to pool from – mostly in OOH media, promotions, In-Store/Retail, and research.

Glenn Carroll
Glenn CarrollChief Executive Officer
Glenn founded Carroll Media Services in 1993 after working for Leo Burnett for 15 years as an OOH media buyer/planner.
Rachel Virden
Rachel VirdenChief Operating Officer
Rachel joined Carroll Media Services in 2007 after graduating from Mississippi State University with a degree in Marketing & Management.
Monse Torres
Monse TorresEast Coast Team Leader
Monse joined Carroll Media Services in 2015 and manages all audit activity in the New York metro area while also serving as the east coast team leader.
Mark Tomsovic
Mark TomsovicMid West Team Leader
Mark has worked for Leo Burnett and Outdoor Services as an OOH Specialist and has been with Carroll Media Services since 2011.
Mark Killam
Mark KillamWest Coast Team Leader
Mark has been with Carroll Media Services for over 20 years and previously owned an advertising promotions business.

The Carroll Network – North America

This map represents our network of 140 Field Professionals located across 94 DMA’s in North America. Several markets have more than one Field Professional, and expansion is dictated where our clients require Network services.