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So far carrollmedia has created 11 blog entries.

Research Division Conducts London Airport Study

Carroll Media Research conducted a recall/effectiveness study recently in London’s Lutton Airport to determine advertising recall on board a select airline.  Passengers were asked a series of unaided and aided recall questions while at baggage claim about their recent flight and potential advertising exposure on the planes.   Carroll Media Research has done [...]

By | 2017-04-10T16:06:32+00:00 November 7th, 2011|Research News|Comments Off on Research Division Conducts London Airport Study

CMS Recommends 27% Changes to Outdoor Advertising Media Plan

Carroll Media Services recently completed an outdoor advertising pre-ride for a National Entertainment Company and recommended that 27% of the charted units be changed due to poor quality and coverage standards.  As many as 40% of the charted units in some markets were recommended for change.  An additional 9% of all units required [...]

By | 2017-04-10T16:06:32+00:00 November 7th, 2011|Pre-Ride News|Comments Off on CMS Recommends 27% Changes to Outdoor Advertising Media Plan

Riding the Great Outdoor

Magazine Article Featuring Glenn Carroll  in Sign of the Times Magazine (October 2007) by Susan Conner and also featured on the Great Outdoor Network website. Pre-rides And Post-buy Audits Help Solidify Outdoor Campaigns' Effectiveness Glenn Carroll, president of outdoor-advertising consultancy Carroll Media Services (CMS), Alpharetta, GA, isn’t opposed to change. He sees his core services [...]

By | 2017-04-10T16:06:32+00:00 October 1st, 2007|CMS In the News|Comments Off on Riding the Great Outdoor

Store Check: Food Lion’s Format Varieties in D.C.

Carroll Media Services as"In Store Intelligence Agency" reports for the In-Store Marketing Institute (September 2007) In 2006, Delhaize America's Food Lion division undertook a market-wide renovation of 60 stores in the Washington, D.C. metro area, which, for the chain, ranges from Fredericksburg, VA, to Laurel, MD. The result, which officially concluded in March 2007, were [...]

By | 2017-04-10T16:06:32+00:00 September 1st, 2007|CMS In the News|Comments Off on Store Check: Food Lion’s Format Varieties in D.C.

Betting On Billboards

"Ask An Expert" Article Featuring Glenn Carroll on Forbes.com (August 17,2007) by Lisa LaMotta Should I spend money on outdoor advertising? Outdoor advertising--the second-fastest-growing ad medium, after the Internet--can be worth your while, but you have to be strategic. Otherwise you'll end up torching a lot of dough for little, if any, return. The nice [...]

By | 2017-04-10T16:06:32+00:00 August 17th, 2007|CMS In the News|Comments Off on Betting On Billboards