OOH agencies and their specialists are very busy these days, which is reflective of an industry that is continuing to see record growth and is now approaching $8 billion in the US, according to the OAAA. Many advertisers that have relied heavily on print, broadcast, and digital channels for their media mix are now [...]
I was explaining a business plan I had in early 1993 with an outdoor industry veteran, when he quickly responded with “You’ll be The Billboard Police”. I hadn’t really thought about my new business idea in that context, as I simply wanted to provide OOH advertisers with a 3rd party pre-ride and post buy [...]
OOH & Today’s Mobile Consumer According to the OAAA last month, the outdoor advertising industry reported that spending was up by 4.7 percent in Q1 2015 and that it marked the 20th straight quarter of growth for the medium. In addition, a recent study by RealityMine indicated a solid connection to OOH [...]
Catching up to the rumors for some time of a pending sale, CBS has asked the IRS for permission to create a REIT for the Outdoor division in Q1 2013. http://online.wsj.com/article/SB10001424127887323468604578246173530057166.html
We have been auditing billboards in Times Square for years at Carroll Media, and here is an interesting article regarding how much some of the displays cost to advertise. http://www.mediapost.com/publications/article/190093/times-square-billboard-costs-36-million-a-year.html#axzz2GP0fvgNh
