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Glenn Carroll

About Glenn Carroll

Glenn is the founder and CEO of Carroll Media Services, Inc., a one of a kind OOH/DOOH 3rd party pre-ride and audit service - established in 1993 and located in Atlanta, GA.

25 Years of Being “The Billboard Police”

I was explaining a business plan I had in early 1993 with an outdoor industry veteran, when he quickly responded with “You’ll be The Billboard Police”. I hadn’t really thought about my new business idea in that context, as I simply wanted to provide OOH advertisers with a 3rd party pre-ride and post buy [...]

By | 2018-02-07T09:13:46+00:00 February 5th, 2018|CMS In the News, News|Comments Off on 25 Years of Being “The Billboard Police”

Two OOH Reports that Deserve Attention

OOH & Today’s Mobile Consumer According to the OAAA last month, the outdoor advertising industry reported that spending was up by 4.7 percent in Q1 2015 and that it marked the 20th straight quarter of growth for the medium. In addition, a recent study by RealityMine indicated a solid connection to OOH being [...]

By | 2017-04-10T16:06:29+00:00 June 18th, 2015|Industry News|Comments Off on Two OOH Reports that Deserve Attention

CBS to Divest Outdoor Division

Catching up to the rumors for some time of a pending sale, CBS has asked the IRS for permission to create a REIT for the Outdoor division in Q1 2013. http://online.wsj.com/article/SB10001424127887323468604578246173530057166.html

By | 2013-01-17T15:01:40+00:00 January 17th, 2013|Industry News|Comments Off on CBS to Divest Outdoor Division

The Costs of Times Square Digital Billboards

We have been auditing billboards in Times Square for years at Carroll Media, and here is an interesting article regarding how much some of the displays cost to advertise. http://www.mediapost.com/publications/article/190093/times-square-billboard-costs-36-million-a-year.html#axzz2GP0fvgNh

By | 2012-12-29T02:09:21+00:00 December 29th, 2012|Times Square News|Comments Off on The Costs of Times Square Digital Billboards

Outdoor Advertising Revenue up 4.4% in Q3

In this article, the OAAA reports that OOH revenues were up in Q3 and McDonald's was the top spender in the first 9 months of the year.  It is also mentioned that Digital OOH contributed to the growth in OOH, with a separate report predicting DOOH will have a 12.4% increase in 2013. http://www.mediapost.com/publications/article/188246/outdoor-revenues-up-44-benefits-from-digital-oo.html?edition=54034#axzz2E0CkDNLC

By | 2012-12-03T15:27:23+00:00 December 3rd, 2012|Industry News|Comments Off on Outdoor Advertising Revenue up 4.4% in Q3