Fashion ads in OOH were prevalent for the month of September in 14 of the 25 markets Carroll Media tracks for our OutdoorAdVault service. Likely in concert with "Fashion Week" in New York City that ended last week, Manhattan saw a large variety of fashion advertisers using almost all forms of OOH. Los Angeles also had an above [...]
Here is the OAAA's "Outlook" Newsletter this week's with an article mentioning how TV is not delivering on audiences (waste) and how Out-of-Home Media is proven to deliver targeted audiences. For the full article and the Outlook Newsletter this week, check it out the link. https://www.oaaa.org/assets/archive/OutdoorOutlook_091012.pdf Also check out the Carroll Media web site to see how [...]
If you are a fan of Andy Warhol's unique style, then you may be interested in Campbell Soup's 50th anniversary of the Warhol-designed Campbell Soup cans. To celebrate, Campbell Soup has released 4 limited edition cans reflective of the original cans. http://www.mediapost.com/publications/article/181808/campbell-cans-salute-warhols-iconic-soup-art.html?edition=50599
Digital OOH continues to make the headlines in our industry, as this article provides some of the recent numbers regarding the amount of DOOH billboards and how that is affecting the revenue stream of the "Big 3". CCO now has almost 1,000 roadside Digital OOH units. http://www.screenmediamag.com/screenmedianews/4201-digital-outdoor-advertising-clear-channel-says-billboard-investment-is-now-paying-off
In a time where it seems that almost everyone depends on a smartphone, mobile apps have become a factor at retail that is resulting in additional sales and retail insights. Some interesting facts are illustrated in this article found on the POPAI web site: http://popai.com/2012/08/01/mobile-app-rollouts-raise-the-stakes-for-in-store-vs-online/