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So far Rachel Virden has created 37 blog entries.

Times Square Lights Go Digital

Times Square's "spectaculars"—the biggest and best of its famous billboards—draw tens of millions of eyeballs every year and are increasing the interest of some of the city's biggest landlords. Both SL Green Realty Corp., the city's largest office landlord, and Vornado Realty Trust are making major moves in the vertical real estate market at the Crossroads of the [...]

By | 2017-04-10T16:06:30+00:00 January 28th, 2013|Industry News, Times Square News|Comments Off on Times Square Lights Go Digital

DOOH Gaining Momentum Around the World, Accenture Finds

Despite continuing economic uncertainty, digital out-of-home networks are expanding around the world, often piggybacking onto big-ticket infrastructure projects, while new technology makes DOOH advertising more interactive and local governments look for new income streams from public media. That’s according to a new report from Accenture Interactive, “Out of Home Landlords Venture into Digital Space,” which [...]

By | 2017-04-10T16:06:30+00:00 January 25th, 2013|Industry News|Comments Off on DOOH Gaining Momentum Around the World, Accenture Finds

New Orleans Uses Out of Home Advertising to Prepare for Superbowl

New Orleans has been busy preparing for and hosting a number of high profile events including the Sugar Bowl and the Super Bowl.  With less than a week away from the Super Bowl the city is full of energy and excitement. To help prepare the city to be in the national spotlight city leaders chose [...]

By | 2017-04-10T16:06:30+00:00 January 23rd, 2013|OutdoorAdVault News|Comments Off on New Orleans Uses Out of Home Advertising to Prepare for Superbowl

Clorox Bleaches Las Vegas With Out of Home Advertising

Two weeks ago a new campaign for Clorox Bleach was launched in Las Vegas touting the brand's efficacy at cleaning up bodily fluids.  The campaign uses a series of clever mad lib type fill in the blank statements along with an interactive digital tie-in that allows fans to fill in the blanks and (hopefully) see [...]

By | 2017-04-10T16:06:30+00:00 January 22nd, 2013|OutdoorAdVault News|Comments Off on Clorox Bleaches Las Vegas With Out of Home Advertising

Clear Channel Outdoor’s New Digital Billboard Provides Local Businesses a Dynamic Way to Reach Millions of Seattle Consumers

State-of-the Art Digital Advertising Technology Benefits Seattle Area Advertisers and the City of Tukwila SEATTLE, Jan. 22, 2013 /PRNewswire/ -- Clear Channel Outdoor Seattle/Tacoma today announced the launch of its new digital billboard in the City of Tukwila.  This new digital sign provides Seattle area advertisers with a dynamic channel to reach over 110,000 residents and visitors to the Seattle area each week. [...]

By | 2017-04-10T16:06:30+00:00 January 22nd, 2013|Industry News|Comments Off on Clear Channel Outdoor’s New Digital Billboard Provides Local Businesses a Dynamic Way to Reach Millions of Seattle Consumers