In an effort to capture the interest of consumers between the age of 13 and 17, Mike & Ike, a brand of chewy fruit flavored candies, is splitting up the pair. To revive the almost 75 year old brand and increase sales, the Elevator Group based in Scituate, Mass., has developed a campaign that includes new product packaging, [...]
Kurt K. joined the Carroll Media Services Field Professional Team in 2006. Kurt was born and raised south of Detroit, graduating from Eastern Michigan University with a BS in Telecommunications and Marketing. Kurt began his post-college career crafting greeting card copy and marketing materials for Detroit-based Avanti Press Greeting Cards. Kurt’s first exposure to the [...]
A review of Out of Home images collected by Carroll Media Services’ OutdoorAdVault database reveals that a large number of Credit Union OOH ads were captured during the month of May 2012. The OutdoorAdVault service collects over 1500 images each month from the top 24 markets in the US. Approximately one third of the markets captured at least [...]
Carroll Media Services' In-StoreTrak division recently audited over 250 stores during a 10 day window for a national health organization's marketing program. The chains included Bashas, Brookshires, Lowes, Marsh, Price Chopper, Savemart, Schnucks, and Wakefern/ShopRite. CMS Field Professionals checked for various in-store marketing and promotional materials for the advertiser including Vestcom shelf tags and Frontline [...]
I recently came across a positive article on AdStruck's blog article titled, "A Blueprint for OOH Engagement". In the article the author cites the key elements as Media, Activation, Contribution, and Measurement for an OOH campaign. I agree with the author's approach except I think there are two elements that are missing: A Pre-Ride of [...]
