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Survivor DOOH: A Case Study in Progress

Glenn Carroll's fiancee is vying for a second chance on CBS​ Survivor TV show via online voting.  CMS secured 17 DOOH bulletins in Atlanta that were donated by Boardworks Outdoor Advertising Company​, Clear Channel Outdoor, and Mahalo Marketing to support Teresa Cooper's efforts.  A unique URL for the DOOH units redirected people to the CBS voting [...]

By | 2015-05-18T20:45:49+00:00 May 18th, 2015|CMS In the News, Industry News|Comments Off on Survivor DOOH: A Case Study in Progress

Carroll Media Develops First Performance System for Outdoor Advertising

Metrics based on TAB OOH Ratings provide actual campaign delivery JOHNS CREEK, Ga., Dec. 3, 2012 /PRNewswire-iReach/ -- Carroll Media Services Inc (CMS), an independent OOH media auditing, tracking and research company, launched OutdoorAdTrak Posting Analysis®, the first program to provide performance ratings for outdoor advertising.  Using TAB's Out of Home Ratings data as its base, the new program [...]

By | 2017-04-10T16:06:30+00:00 December 3rd, 2012|CMS In the News, Industry News, OutdoorAdTrak News|Comments Off on Carroll Media Develops First Performance System for Outdoor Advertising

Riding the Great Outdoor

Magazine Article Featuring Glenn Carroll  in Sign of the Times Magazine (October 2007) by Susan Conner and also featured on the Great Outdoor Network website. Pre-rides And Post-buy Audits Help Solidify Outdoor Campaigns' Effectiveness Glenn Carroll, president of outdoor-advertising consultancy Carroll Media Services (CMS), Alpharetta, GA, isn’t opposed to change. He sees his core services [...]

By | 2017-04-10T16:06:32+00:00 October 1st, 2007|CMS In the News|Comments Off on Riding the Great Outdoor