OOH agencies and their specialists are very busy these days, which is reflective of an industry that is continuing to see record growth and is now approaching $8 billion in the US, according to the OAAA. Many advertisers that have relied heavily on print, broadcast, and digital channels for their media mix are now [...]
I was explaining a business plan I had in early 1993 with an outdoor industry veteran, when he quickly responded with “You’ll be The Billboard Police”. I hadn’t really thought about my new business idea in that context, as I simply wanted to provide OOH advertisers with a 3rd party pre-ride and post buy [...]
Glenn Carroll's fiancee is vying for a second chance on CBS Survivor TV show via online voting. CMS secured 17 DOOH bulletins in Atlanta that were donated by Boardworks Outdoor Advertising Company, Clear Channel Outdoor, and Mahalo Marketing to support Teresa Cooper's efforts. A unique URL for the DOOH units redirected people to the CBS voting [...]
Metrics based on TAB OOH Ratings provide actual campaign delivery JOHNS CREEK, Ga., Dec. 3, 2012 /PRNewswire-iReach/ -- Carroll Media Services Inc (CMS), an independent OOH media auditing, tracking and research company, launched OutdoorAdTrak Posting Analysis®, the first program to provide performance ratings for outdoor advertising. Using TAB's Out of Home Ratings data as its base, the new program [...]
http://blog.domedia.com/2012/03/05/welcoming-5-new-media-vendors-for-your-ad-campaign/
