CMS In the News
Metrics based on TAB OOH Ratings provide actual campaign delivery
JOHNS CREEK, Ga., Dec. 3, 2012 /PRNewswire-iReach/ — Carroll Media Services Inc (CMS), an independent OOH media auditing, tracking and research company, launched OutdoorAdTrak Posting Analysis®, the first program to provide performance ratings for outdoor advertising. Using TAB’s Out of Home Ratings data as its base, the new program is a value-added service for all CMS clients who retain OutdoorAdTrak field audit services.
The program uses real performance attributes … Read more
Carroll Media Services is a partner of DOmedia to provides audits, proof of performance and research for both media companies and agencies and advertisers.
Click here to see the March 2011 Newsletter featuring Carroll Media Services.… Read more
Magazine Article Featuring Glenn Carroll in Sign of the Times Magazine (October 2007) by Susan Conner and also featured on the Great Outdoor Network website.
Pre-rides And Post-buy Audits Help Solidify Outdoor Campaigns’ Effectiveness
Glenn Carroll, president of outdoor-advertising consultancy Carroll Media Services (CMS), Alpharetta, GA, isn’t opposed to change. He sees his core services – pre-rides (essentially, driving to locations to assess them) and post-buy audits (monitoring and reporting outdoor placements) – as educational tools for media buyers and … Read more
Carroll Media Services as”In Store Intelligence Agency” reports for the In-Store Marketing Institute (September 2007)
In 2006, Delhaize America’s Food Lion division undertook a market-wide renovation of 60 stores in the Washington, D.C. metro area, which, for the chain, ranges from Fredericksburg, VA, to Laurel, MD.
The result, which officially concluded in March 2007, were 40 stores now operating under the chain’s three-year-old Bloom format, 14 reformatted in the two-year-old Bottom Dollar concept, and six maintaining the Food Lion name. … Read more