Carroll Media Services is a partner of DOmedia to provides audits, proof of performance and research for both media companies and agencies and advertisers.
Click here to see the March 2011 Newsletter featuring Carroll Media Services.… Read more
Magazine Article Featuring Glenn Carroll in Sign of the Times Magazine (October 2007) by Susan Conner and also featured on the Great Outdoor Network website.
Pre-rides And Post-buy Audits Help Solidify Outdoor Campaigns’ Effectiveness
Glenn Carroll, president of outdoor-advertising consultancy Carroll Media Services (CMS), Alpharetta, GA, isn’t opposed to change. He sees his core services – pre-rides (essentially, driving to locations to assess them) and post-buy audits (monitoring and reporting outdoor placements) – as educational tools for media buyers and … Read more
Carroll Media Services as”In Store Intelligence Agency” reports for the In-Store Marketing Institute (September 2007)
In 2006, Delhaize America’s Food Lion division undertook a market-wide renovation of 60 stores in the Washington, D.C. metro area, which, for the chain, ranges from Fredericksburg, VA, to Laurel, MD.
The result, which officially concluded in March 2007, were 40 stores now operating under the chain’s three-year-old Bloom format, 14 reformatted in the two-year-old Bottom Dollar concept, and six maintaining the Food Lion name. … Read more
“Ask An Expert” Article Featuring Glenn Carroll on Forbes.com (August 17,2007) by Lisa LaMotta
Should I spend money on outdoor advertising?
Outdoor advertising–the second-fastest-growing ad medium, after the Internet–can be worth your while, but you have to be strategic. Otherwise you’ll end up torching a lot of dough for little, if any, return.
The nice thing about outdoor ads–including billboards, buses, hot dog stands and even skywriting–is that you have the customer’s full attention. There are no pesky television shows … Read more
An average advertising recall of 59%, with 92% overall able to recall one or more of the surveyed TV commercials aired on TV screens in Atlanta buses, are the results being touted by a Carroll Media study conducted for Transit TV in Atlanta.
The study, Advertising Effectiveness Study for Atlanta MARTA Bus TV Screens, examines bus riders’ advertising recall capability and opinions regarding four ads aired on 538 MARTA vehicles in Atlanta – and says the results compare more than … Read more