I was explaining a business plan I had in early 1993 with an outdoor industry veteran, when he quickly responded with “You’ll be The Billboard Police”. I hadn’t really thought about my new business idea in that context, as I simply wanted to provide OOH advertisers with a 3rd party pre-ride and post buy [...]
Glenn Carroll's fiancee is vying for a second chance on CBS Survivor TV show via online voting. CMS secured 17 DOOH bulletins in Atlanta that were donated by Boardworks Outdoor Advertising Company, Clear Channel Outdoor, and Mahalo Marketing to support Teresa Cooper's efforts. A unique URL for the DOOH units redirected people to the CBS voting [...]
Metrics based on TAB OOH Ratings provide actual campaign delivery JOHNS CREEK, Ga., Dec. 3, 2012 /PRNewswire-iReach/ -- Carroll Media Services Inc (CMS), an independent OOH media auditing, tracking and research company, launched OutdoorAdTrak Posting Analysis®, the first program to provide performance ratings for outdoor advertising. Using TAB's Out of Home Ratings data as its base, the new program [...]
Carroll Media Services is a partner of DOmedia to provides audits, proof of performance and research for both media companies and agencies and advertisers. Click here to see the March 2011 Newsletter featuring Carroll Media Services.