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25 Years of Being “The Billboard Police”

I was explaining a business plan I had in early 1993 with an outdoor industry veteran, when he quickly responded with “You’ll be The Billboard Police”. I hadn’t really thought about my new business idea in that context, as I simply wanted to provide OOH advertisers with a 3rd party pre-ride and post buy [...]

By | 2018-02-07T09:13:46+00:00 February 5th, 2018|CMS In the News, News|Comments Off on 25 Years of Being “The Billboard Police”

Survivor DOOH: A Case Study in Progress

Glenn Carroll's fiancee is vying for a second chance on CBS​ Survivor TV show via online voting.  CMS secured 17 DOOH bulletins in Atlanta that were donated by Boardworks Outdoor Advertising Company​, Clear Channel Outdoor, and Mahalo Marketing to support Teresa Cooper's efforts.  A unique URL for the DOOH units redirected people to the CBS voting [...]

By | 2015-05-18T20:45:49+00:00 May 18th, 2015|CMS In the News, Industry News|Comments Off on Survivor DOOH: A Case Study in Progress

Carroll Media Develops First Performance System for Outdoor Advertising

Metrics based on TAB OOH Ratings provide actual campaign delivery JOHNS CREEK, Ga., Dec. 3, 2012 /PRNewswire-iReach/ -- Carroll Media Services Inc (CMS), an independent OOH media auditing, tracking and research company, launched OutdoorAdTrak Posting Analysis®, the first program to provide performance ratings for outdoor advertising.  Using TAB's Out of Home Ratings data as its base, the new program [...]

By | 2017-04-10T16:06:30+00:00 December 3rd, 2012|CMS In the News, Industry News, OutdoorAdTrak News|Comments Off on Carroll Media Develops First Performance System for Outdoor Advertising