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Riding the Great Outdoor

Magazine Article Featuring Glenn Carroll  in Sign of the Times Magazine (October 2007) by Susan Conner and also featured on the Great Outdoor Network website. Pre-rides And Post-buy Audits Help Solidify Outdoor Campaigns' Effectiveness Glenn Carroll, president of outdoor-advertising consultancy Carroll Media Services (CMS), Alpharetta, GA, isn’t opposed to change. He sees his core services [...]

By |2021-02-09T13:25:44-05:00October 1st, 2007|CMS In the News|Comments Off on Riding the Great Outdoor

Store Check: Food Lion’s Format Varieties in D.C.

Carroll Media Services as"In Store Intelligence Agency" reports for the In-Store Marketing Institute (September 2007) In 2006, Delhaize America's Food Lion division undertook a market-wide renovation of 60 stores in the Washington, D.C. metro area, which, for the chain, ranges from Fredericksburg, VA, to Laurel, MD. The result, which officially concluded in March 2007, were [...]

By |2021-02-09T13:25:44-05:00September 1st, 2007|CMS In the News|Comments Off on Store Check: Food Lion’s Format Varieties in D.C.

Betting On Billboards

"Ask An Expert" Article Featuring Glenn Carroll on Forbes.com (August 17,2007) by Lisa LaMotta Should I spend money on outdoor advertising? Outdoor advertising--the second-fastest-growing ad medium, after the Internet--can be worth your while, but you have to be strategic. Otherwise you'll end up torching a lot of dough for little, if any, return. The nice [...]

By |2021-02-09T13:25:44-05:00August 17th, 2007|CMS In the News|Comments Off on Betting On Billboards

High Recall Rates for Transit TV Advertising

An average advertising recall of 59%, with 92% overall able to recall one or more of the surveyed TV commercials aired on TV screens in Atlanta buses, are the results being touted by a Carroll Media study conducted for Transit TV in Atlanta. The study, Advertising Effectiveness Study for Atlanta MARTA Bus TV Screens, examines [...]

By |2021-02-09T13:25:44-05:00July 11th, 2007|CMS In the News|Comments Off on High Recall Rates for Transit TV Advertising
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