In this article, the OAAA reports that OOH revenues were up in Q3 and McDonald's was the top spender in the first 9 months of the year. It is also mentioned that Digital OOH contributed to the growth in OOH, with a separate report predicting DOOH will have a 12.4% increase in 2013. http://www.mediapost.com/publications/article/188246/outdoor-revenues-up-44-benefits-from-digital-oo.html?edition=54034#axzz2E0CkDNLC
November has been a busy month for Outdoor Advertising acquisitions, with Lamar 's purchase of NextMedia the latest to announce. http://www.mediapost.com/publications/article/187780/lamar-acquires-nextmedia-outdoor.html?edition=53799#axzz2DL9D7Ym8
CMS applauds the OAAA's efforts to continue to strengthen OOH through education and defining the industry's new value proposition. We feel that our new OutdoorAdTrak Posting Analysis program will align well with some of these initiatives spelled out here in this article - especially best practices in regard to accountability and proof of performance. http://us5.campaign-archive2.com/?u=95c7d8a39e4d227096b4d7e22&id=e09ee71f40&e=27d0f28514
Digital OOH has grown substantially in the past several years, and Los Angles has always been in the spotlight for demand and legal battles. Here is the latest ruling from the LA City Council allowing for existing units to stay with a revenue share clause for the city. https://mail.google.com/mail/u/0/?shva=1#inbox/13a9f0187072a5ca
Here is the OAAA's "Outlook" Newsletter this week's with an article mentioning how TV is not delivering on audiences (waste) and how Out-of-Home Media is proven to deliver targeted audiences. For the full article and the Outlook Newsletter this week, check it out the link. https://www.oaaa.org/assets/archive/OutdoorOutlook_091012.pdf Also check out the Carroll Media web site to see how [...]