Carroll Media Develops First Performance System for Outdoor Advertising
Metrics based on TAB OOH Ratings provide actual campaign delivery JOHNS CREEK, Ga., Dec. 3, 2012 /PRNewswire-iReach/ -- Carroll Media Services Inc (CMS), an independent OOH media auditing, tracking and research company, launched OutdoorAdTrak Posting Analysis®, the first program to provide performance ratings for outdoor advertising. Using TAB's Out of Home Ratings data as its base, the new program [...]