Metrics based on TAB OOH Ratings provide actual campaign delivery
JOHNS CREEK, Ga., Dec. 3, 2012 /PRNewswire-iReach/ — Carroll Media Services Inc (CMS), an independent OOH media auditing, tracking and research company, launched OutdoorAdTrak Posting Analysis®, the first program to provide performance ratings for outdoor advertising. Using TAB’s Out of Home Ratings data as its base, the new program is a value-added service for all CMS clients who retain OutdoorAdTrak field audit services.
The program uses real performance attributes … Read more
CMS applauds the OAAA’s efforts to continue to strengthen OOH through education and defining the industry’s new value proposition. We feel that our new OutdoorAdTrak Posting Analysis program will align well with some of these initiatives spelled out here in this article – especially best practices in regard to accountability and proof of performance.
http://us5.campaign-archive2.com/?u=95c7d8a39e4d227096b4d7e22&id=e09ee71f40&e=27d0f28514… Read more
In an effort to capture the interest of consumers between the age of 13 and 17, Mike & Ike, a brand of chewy fruit flavored candies, is splitting up the pair. To revive the almost 75 year old brand and increase sales, the Elevator Group based in Scituate, Mass., has developed a campaign that includes new product packaging, social media, television, and outdoor advertising. The campaign is expected to last approximately one year at which time it will be reveled … Read more
I recently came across a positive article on AdStruck‘s blog article titled, “A Blueprint for OOH Engagement“. In the article the author cites the key elements as Media, Activation, Contribution, and Measurement for an OOH campaign.
I agree with the author’s approach except I think there are two elements that are missing:
- A Pre-Ride of available OOH locations will assist the media planners in selecting the best possible locations that meet their target audience and quality standards.
… Read more
The release of the movie “Hunger Games” by Lionsgate has captured the attention of the media across the country. Hunger Games has broken many box office records including third-best debut in North American box office history, the biggest March opening ever, largest ticket pre-sales, and the the highest-grossing movie in the history of Lionsgate.
During an interview with Betty Liu on Bloomberg Television’s “In the Loop,” Porter Bibb, managing partner at Mediatech Capital Partners LLC, indicated that the marketing campaign … Read more