Audit News

Carroll Media Completes 2,500 Times Square DooH Audits

Carroll Media Services recently completed over 2,500 digital outdoor advertising audits in New York’s Times Square since providing this service in 2006.  CMS Field Professionals are in Times Square every weekday in the morning and evening to check their client’s digital signage.  High resolution photographs and detailed grid reporting are used during each audit, and all photos and reports are submitted to our clients within 1 hour of  each DooH inspection.   While most of the digital signs in Times Square … Read more

CMS Reports Convenience Store OOH Program 86% Compliant

  • November 08, 2011
  • Audit News
  • by Carroll Media Services

Carroll Media Services recently completed an outdoor advertising audit for a National Convenience Store chain and reported that on average  that 86% of the units were compliant and met the contractual requirements.  As many as 25% of the scheduled units in some markets had deficiencies reported, however.  All units were inspected for on-time posting, working illumination, condition of copy, and visibility standards.  The program was a general market campaign utilizing Traditional Bulletins and Digital Bulletins.  CMS audited a total of 107 … Read more