OutdoorAdVault had a great month in March! CMS Field Reps in 24 markets were able to capture a total of 1703 images that utilized 64 different OOH and DOOH mediums.
The month of July has been a breakout month for summer themed out of home advertising campaigns. OOH advertising images featuring ice cream, iced tea, lemonade, frozen drinks, flavored spirits, and grilling related items and food were collected from almost all markets currently tracked through Carroll Media Services' OutdoorAdVault service. OutdoorAdVault is a business to business [...]
Convenience stores represent 34.8 percent of all retail outlets in the United States with their ranks outnumbering drugstores, supermarkets and dollar stores combined. Out of Home Advertising is part of strategy to continue growth. According to articles from Media Post and Convenience Store News for every one drugstore, there are 3.7 c-stores. For every one supermarket, [...]
Out of Home advertising elements for new Diet Pepsi "Love Every Sip" campaign have been captured by CMS Field Professionals in New York. Back in December Advertising Age ran an article about an upcoming major advertising campaign for Diet Pepsi to coincide with them rolling out a new sweetener blend in an effort to take back [...]
(Let the Good Times Roll) According to an article on Reuters Revellers in New Orleans celebrated Carnival and Mardi Gras with parades, giant floats and parties that were expected to attract about a million people to the city and its historic French Quarter and generate an estimated $300 million. Eight years after Hurricane Katrina devastated [...]