OutdoorAdVault News

Health & Nutrition Common Theme in OOH Images Collected During February 2012

A review of Out of Home images collected by Carroll Media Services’ OutdoorAdVault database reveals that Health & Nutrition were a common theme for the month of February 2012.   The OutdoorAdVault service collects over 1500 images each month from the top 24 markets in the US.  Health and Nutrition themed images from both In Store, Traditional, and Alternative Out of Home mediums were prevalent and noteworthy.  The predominant OOH mediums reviewed included Supermarket Shelf Talkers, Supermarket Floor Graphics, Bulletins, Transit … Read more

QR Codes Were Prevalent in OOH Images Collected During October 2011

Carroll Media Services collected more than 1500 outdoor advertising images across 24 markets for their OutdoorAdVault Image Database during October 2011. A review of these images revealed that 23 different outdoor advertisers  included a QR code as part of the creative.

A QR Code or a Quick Response Code has been around since 1994.  QR codes were originally designed for use in auto manufacturing industry and they usually appear displayed as black and white squares in a grid pattern reminiscent of a … Read more