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TV Ads Dominate OutdoorAdVault Capture in San Diego During Comic-Con

If you follow pop culture at all it would have been hard to miss the fact that Comic-Con was taking place earlier this month in San Diego.  After reviewing the images submitted to OutdoorAdVault this month from San Diego, it became apparent that OOH Advertising was heavily utilized to promote participants in the event.  One [...]

By | 2017-04-10T16:06:30+00:00 July 18th, 2012|OutdoorAdVault News|Comments Off on TV Ads Dominate OutdoorAdVault Capture in San Diego During Comic-Con

Pepsi Frito Lay Subway Domination Campaign Spotted in NY

According to a recent MediaPost article, PepsiCo is focusing their advertising efforts on  their 3 core products: Pepsi, Mountain Dew, and Gatorade. This shift is in contrast to previous efforts where as many as 20 or more brands were being prioritized.  Al Carey, CEO of PepsiCo, has indicted that the company plans to boost marketing efforts [...]

By | 2017-04-10T16:06:31+00:00 July 16th, 2012|Industry News, OutdoorAdVault News|Comments Off on Pepsi Frito Lay Subway Domination Campaign Spotted in NY

Mike & Ike Are Splitting Up and Using OOH Advertising!

In an effort to capture the interest of consumers between the age of 13 and 17, Mike & Ike, a brand of chewy fruit flavored candies, is splitting up the pair.  To revive the almost 75 year old brand and increase sales, the Elevator Group based in Scituate, Mass., has developed a campaign that includes new product packaging, [...]

By | 2017-04-10T16:06:31+00:00 July 10th, 2012|OutdoorAdTrak News, OutdoorAdVault News|Comments Off on Mike & Ike Are Splitting Up and Using OOH Advertising!

Credit Unions Are Using OOH To Attract New Customers

A review of Out of Home images collected by Carroll Media Services’ OutdoorAdVault database reveals that a large number of Credit Union OOH ads were captured during the month of May 2012.   The OutdoorAdVault service collects over 1500 images each month from the top 24 markets in the US.  Approximately one third of the markets captured at least [...]

By | 2017-04-10T16:06:31+00:00 May 24th, 2012|OutdoorAdVault News|Comments Off on Credit Unions Are Using OOH To Attract New Customers

Health & Nutrition Common Theme in OOH Images Collected During February 2012

A review of Out of Home images collected by Carroll Media Services' OutdoorAdVault database reveals that Health & Nutrition were a common theme for the month of February 2012.   The OutdoorAdVault service collects over 1500 images each month from the top 24 markets in the US.  Health and Nutrition themed images from both In [...]

By | 2017-04-10T16:06:31+00:00 February 21st, 2012|OutdoorAdVault News|Comments Off on Health & Nutrition Common Theme in OOH Images Collected During February 2012