If you follow pop culture at all it would have been hard to miss the fact that Comic-Con was taking place earlier this month in San Diego. After reviewing the images submitted to OutdoorAdVault this month from San Diego, it became apparent that OOH Advertising was heavily utilized to promote participants in the event. One [...]
According to a recent MediaPost article, PepsiCo is focusing their advertising efforts on their 3 core products: Pepsi, Mountain Dew, and Gatorade. This shift is in contrast to previous efforts where as many as 20 or more brands were being prioritized. Al Carey, CEO of PepsiCo, has indicted that the company plans to boost marketing efforts [...]
In an effort to capture the interest of consumers between the age of 13 and 17, Mike & Ike, a brand of chewy fruit flavored candies, is splitting up the pair. To revive the almost 75 year old brand and increase sales, the Elevator Group based in Scituate, Mass., has developed a campaign that includes new product packaging, [...]
A review of Out of Home images collected by Carroll Media Services’ OutdoorAdVault database reveals that a large number of Credit Union OOH ads were captured during the month of May 2012. The OutdoorAdVault service collects over 1500 images each month from the top 24 markets in the US. Approximately one third of the markets captured at least [...]
A review of Out of Home images collected by Carroll Media Services' OutdoorAdVault database reveals that Health & Nutrition were a common theme for the month of February 2012. The OutdoorAdVault service collects over 1500 images each month from the top 24 markets in the US. Health and Nutrition themed images from both In [...]