QR Codes Were Prevalent in OOH Images Collected During October 2011
Carroll Media Services collected more than 1500 outdoor advertising images across 24 markets for their OutdoorAdVault Image Database during October 2011. A review of these images revealed that 23 different outdoor advertisers included a QR code as part of the creative. A QR Code or a Quick Response Code has been around since 1994. QR codes [...]