Research News Archives - Carroll Media Services Inc.

DPAA Conference Attendees Call for More Storytelling and Accredited Research

During this week's DPAA conference, creatives weighed in on content and at least one agency research executive called for Media Research Council accreditation. Carroll Media Services' research division was one of a handful of research companies that contributed to the Digital Place-Based Advertising Association's Audience Measurement Guidelines in 2008. Read the article here: http://www.mediapost.com/publications/article/185344/dpaa-encouraged-to-storyscape-and-focus-on-rec.html?edition=52489

Research Division Conducts London Airport Study

Carroll Media Research conducted a recall/effectiveness study recently in London’s Lutton Airport to determine advertising recall on board a select airline. Passengers were asked a series of unaided and aided recall questions while at baggage claim about their recent flight and potential advertising exposure on the planes. Carroll Media Research has done [...]