Since 1993, Carroll Media Services has worked for a variety of national and regional corporations-direct, advertising agencies, and media buying/rep services.
The following are some of the companies and brands we have we have worked for in regard to outdoor advertising, promotion compliance, and in-store activities – either directly or on behalf of their agency or buying/rep service:
“Accountability and excellence in operational execution is the difference between a successful OOH program and one that is not. There are numerous variables in OOH placement that can effect the proper display of your message. Third party audits of OOH programs are more important today than ever. Carroll Media provides the experience, services, and reporting systems that help us maximize our clients return on investment in OOH media.”
Chris Gagen – Senior Vice President, Managing Director – Posterscope USA
“We have worked closely with CMS over the past several years, and most recently on behalf of one of our most important clients. Their 24-hour reporting time provides important information about the status of our campaigns and allows our media team and clients to have up to date information about what is happening “on the street”. Media auditing is a valuable tool as part of any OOH campaign.”
Carol Rothschild – Frm Director, Out-of-Home Media, Kinetic Worldwide – New York
“Carroll Media has been a valuable asset to our OOH audit needs for several years. Their local market expertise has been very helpful in evaluating and monitoring outdoor programs in a timely manner. This quick turnaround time assists us in identifying any challenges before they arise to ensure that our client’s programs are executed according to plan.”
Connie Garrido – Frm Sr. Partner, Director Mindshare-WOW Factory – New York
“Carroll Media provided the vital auditing services to help us understand the difficulties of executing multiple large in-store sampling campaigns. They worked exceptionally well with our sampling management company and pinpointed outages on a store-by-store basis at an affordable price. I will use Carroll Media again to help us make sure our future programs are run according to our expectations.”
David Silver – Brand Manager, Sunny Delight Beverage Company – Cincinnati
“Carroll Media has been an integral part of OVI/Posterscope for many years and a valuable asset to our outdoor management process. We look at our relationship with them as seamless in our operations, as if they were situated in an adjacent office. All of our clients know and respect their expertise in the field and appreciate the timely reports they generate under our direction. On all Posterscope’s new business pitches, one of the first tools we talk about is the relationship with Carroll Media, which creates an immediate buzz. Since the outdoor vendors know we use Carroll Media for our audits and pre-rides, we get better service and better locations for our clients. They also report notable items to us anytime they see them with their 100 plus field force, giving us the ability to constantly monitor our outdoor.”
Todd E. Hansen – Frm. Chief Operating Officer, Posterscope USA
“Over the years, MPG (Media Planning Group) has used Carroll Media Services as a tool to monitor various outdoor campaigns for our Clients. Primarily we have utilized Carroll to obtain impartial feedback on possible outdoor units before contracting with vendors, as well as during the campaign to audit contracted units to insure locations are well maintained and creative is posted correctly. We find that Carroll is a very useful service that saves time and man hours. They provide comprehensive reports detailing any issues with locations. They furnish timely feedback and have the capability to handle multi-market buys. Overall, we have been very pleased with the quality of service that Carroll has provided and would use them again for upcoming campaigns.”
Larry Brennan – Media Planner, MPG-Arnold Worldwide – Boston