http://www.digitalsignagetoday.com/article/194141/Fetch-DOOH-lets-NYC-subway-station-go-to-the-dogs-Video?goback=%2Egde_57823_member_113825858

http://www.facebook.com/pages/Outdoor-Advertising-Association-of-America-Inc/76716775210

Carroll Media Services also monitors over 50 chains every month for the Path to Purchase Institute as well as checking various elements and recording data for advertisers, agencies, and consumer package good companies. Previous audits verified compliance or recorded details on digital OOH, QR codes, in-store media/POP, SKU’s, adjacent competitors, share of shelf, and execution of specialty displays. Since the Carroll Media Network covers 94 markets in North America, the In-StoreTrak service can cover most regional and national retail chains.

Now just a few weeks later, here is an article that illustrates even more new DOOH applications in the works. ShowMedia, a research customer of Carroll Media Research, Outcast, El Media, and AccentHealth have  innovative applications hitting the streets per this article.  These are interesting and innovative applications for the industry to be aware of.  We will keep posting DOOH updates, as our research and compliance projects continue to expand in this space.

http://www.mediapost.com/publications/article/171949/dooh-space-expands-wynn-las-vegas-to-gas-station.html?edition=45466

Check out their Facebook page for more info and a peak at the new logo.

http://www.facebook.com/OOHTakeAnotherLook

I agree with the author’s approach except I think there are two elements that are missing:

1. A Pre-Ride of available OOH locations will assist the media planners in selecting the best possible locations that meet their target audience and quality standards.
2. There is no proof of performance or post-buy audit component to the blueprint.  The best OOH plan/blueprint – even with exceptional creative and engagement tools – can be deficient and affect measurements if there  are performance issues.  In the event there is low or missing contribution from the audience, there is no way to determine all causes without the information collected during a post-buy audit of the media – either by the advertiser/agent or a third-party.  An audit will measure actual performance of the campaign that will in turn bring light to issues that affected the contribution, measurements, and overall effectiveness of  the campaign.

Carroll Media Services has provided both pre-ride evaluations and post buy audits since 1993 through our OutdoorAdTrak service. Our clients at Carroll Media Services understand that individual site selection and the monitoring of the post-buy process is an important key to insuring that all the locations – even with the best creative and engagement tools – are working for them.

During an interview with Betty Liu on Bloomberg Television’s “In the Loop,” Porter Bibb, managing partner at Mediatech Capital Partners LLC, indicated that the marketing campaign for Hunger Games is “One of the best marketing programs in show business” especially considering their modest marketing budget of 45 million.

Carroll Media Services has provided Out-of-Home media audits (OutdoorAdTrak) and movie theater audits (TheaterTrak) for Lionsgate  for several years, including outdoor advertising work on the Hunger Games campaign.

http://www.bloomberg.com/video/88802212/

Jenn was born and raised in South Florida, graduating with honors from the University of Florida with a BS in Advertising.  When her now-husband was accepted to graduate school in Connecticut, they moved north.  She spent 5 years working as an outdoor Media Planner/Buyer and then a Production Manager at Out of Home America.  She has spent the last five years as the Traffic Manager and then Operations Manager at Fathom.

As a devoted mom to 19-month old Margeaux, balance is an important element in Jenn’s personal world, as well as her professional life. When not spending time with her growing family and her close-knit book club community, of which she helped establish seven years ago, Jenn’s downtime is spent in various formations of downward-facing dog as she devotes 200 hours towards yoga teacher training.

According to NCM’s website, their network encompasses more than 1,400 theaters and 18,600 theater screens, making it the largest of its kind.