In-StoreTrak is a CMS third-party auditing, compliance, and intelligence mining service in 92 DMA's in North America. In-StoreTrak monitors over 65 US national chains, with 12 major chains checked monthly in multiple markets.

In-StoreTrak generates detailed reports directly from the field by utilizing The Carroll Network of over 130 Field Professionals to observe, report, and evaluate various in-store activities.

All reports, with photo documentation, are posted immediately on the CMS secured server for viewing or downloading 24/7.

Services provided by In-StoreTrak:

In-Store Media Audits and Compliance - In-store media elements are inspected and reported via a detailed spreadsheet summary and photographs -immediately upon inspection.  Proper positioning, blockage, and shortfalls are highlighted in the report. CMS audits all placed-based in-store media - including digital video.

POS Executions and Product Placements - Compliance audits of vendor/broker managed POS and promotional displays. On-time POS placement, proper execution, and positioning are key elements CMS audits with photo documentation. Shelf positioning, competitive product information, and other custom intelligence can be secured during a CMS In-StoreTrak audit.

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