Facial Recognition Outdoor Advertising – “Minority Report” is no longer fiction
http://www.theatlantic.com/technology/archive/2012/02/the-bus-stop-that-knows-youre-a-lady/253365… Read more
Health & Nutrition Common Theme in OOH Images Collected During February 2012
A review of Out of Home images collected by Carroll Media Services’ OutdoorAdVault database reveals that Health & Nutrition were a common theme for the month of February 2012. The OutdoorAdVault service collects over 1500 images each month from the top 24 markets in the US. Health and Nutrition themed images from both In Store, Traditional, and Alternative Out of Home mediums were prevalent and noteworthy. The predominant OOH mediums reviewed included Supermarket Shelf Talkers, Supermarket Floor Graphics, Bulletins, Transit … Read more
Behind in your Mortgage? Turn it into a Billboard.
http://www.mediapost.com/publications/article/167940/new-ooh-buy-mortgages-the-house-literally.html?edition=43516… Read more
Network Spotlight: Dallas Texas
Keith H. joined the Carroll Media Services Field Professional Team in January 2009 and has been a valuable asset to the company ever since. Keith was born and raised in the Dallas Texas area. He and his wife Cindy have six children and six grandchildren.
Keith has worked in the outdoor advertising industry for over 20 years in the areas of Print Production, Traditional, and Alternative OOH; as well as placed-based Digital for a number of different OOH companies.
He … Read more
Outdoor Advertising’s growth was second only to Internet advertising in 2011.
https://www.oaaa.org/assets/archive/OutdoorOutlook_013012.pdf… Read more
Dancing Baby Torsos on Digital Bus Shelters
A clever and engaging campaign using street furniture.
http://www.adweek.com/adfreak/evian-brings-dancing-baby-torsos-digital-bus-shelters-134872… Read more
Network Spotlight: Omaha Nebraska
After receiving her training from Carroll Media Services in 2006, Gregra D. has worked as a CMS Field Professional on a variety of projects. Gregra lives and works in Omaha, NE and is a great asset to Carroll Media. She is always willing to work on a CMS project – even during the coldest parts of winter. In addition to working for CMS, Gregra is employed full-time with XO Group/ theknot.com/weddingchannel.com as a sales operations rep. In her spare … Read more
2011 Out of Home Media Plan Award Winners Announced
Glenn Carroll of Carroll Media Services attended this annual event again this year at the New York Athletic Club. Congratulations to our long time client, Posterscope, for their top prize honors on the Reebok RealFlex Campaign.
http://www.oaaa.org/press/pressreleases/news.aspx?NewsId=1334
… Read more
Outdoor Ad Spending Continues To Climb, Hits $1.5B In Q3
Check out this recent Outdoor Ad spending report:
http://www.mediapost.com/publications/article/163350/outdoor-ad-spending-continues-to-climb-hits-15b.html?edition=40848… Read more