OOH agencies and their specialists are very busy these days, which is reflective of an industry that is continuing to see record growth and is now approaching $8 billion in the US, according to the OAAA. Many advertisers that have relied heavily on print, broadcast, and digital channels for their media mix are now [...]
I was explaining a business plan I had in early 1993 with an outdoor industry veteran, when he quickly responded with “You’ll be The Billboard Police”. I hadn’t really thought about my new business idea in that context, as I simply wanted to provide OOH advertisers with a 3rd party pre-ride and post buy [...]
Al Abels was one of the first Field Professionals to join the Carroll Media Services Network in 1993, first working in Northern California before moving to the Atlanta metro area in 2004 with his wife Josie to assume a similar role. Al graduated from Drake University Class of ’66 where he majored in advertising and minored [...]
OOH & Today’s Mobile Consumer According to the OAAA last month, the outdoor advertising industry reported that spending was up by 4.7 percent in Q1 2015 and that it marked the 20th straight quarter of growth for the medium. In addition, a recent study by RealityMine indicated a solid connection to OOH [...]
Glenn Carroll's fiancee is vying for a second chance on CBS Survivor TV show via online voting. CMS secured 17 DOOH bulletins in Atlanta that were donated by Boardworks Outdoor Advertising Company, Clear Channel Outdoor, and Mahalo Marketing to support Teresa Cooper's efforts. A unique URL for the DOOH units redirected people to the CBS voting [...]
