PromotionTrak is a third-party auditing and compliance service in 92 DMA's in North America. As an integrated subsidiary of Carroll Media Services, Inc., PromotionTrak generates detailed reports directly from the field by utilizing The Carroll Network of over 135 Field Professionals to observe, report, and evaluate the promotional investment.

All reports, with photo documentation, are posted immediately on the CMS secured server for viewing or downloading 24/7.

Services provided by PromotionTrak:

Product Demos/Sampling Monitoring and Auditing - Arriving unannounced, a CMS Field Professional is thoroughly briefed about the product, setup, demo/sampling hours, and overall contractual agreement.  We then pose as a customer to test the worker's knowledge and zeal about the product, note station setup, record amount of product on the shelves, and then take a photograph - with permission from the sampler. The details of each audit is reported in a customized spreadsheet pertinent to the contractual agreement, and with individual comments.

Event Marketing Auditing and Observations - Our Field Professionals are provided the details and scope of your event marketing goals and contractural  terms; then report immediately after a thorough unannounced observation, audit, and analysis. 

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