Carroll Media Research provides a variety of custom research tools to assist advertisers and media vendors using the latest technology for data collection. Operating as a separate division of Carroll Media’s compliance services, CMR specializes in recall / effectiveness studies to media exposure, as well as audience metrics and estimates for Out-of-Home media vendors. CMR utilizes the Carroll Media Network of 140 field professionals located in 94 DMA’s in North America, as well as a separate group of trained surveyors handpicked by CMR over the years. Our research team has over 25 years of experience in market research, and the following is a sample of the type reports we generate.

Recall Studies to Media Exposure
After determining the goals and objectives of the research, CMR works with our clients to craft the appropriate questions and methodology to administer a recall / effectiveness study. CMR typically uses intercept and online methods to measure media exposure; however focus groups are utilized as well in the right situation. All regions are multi-lingual capable. Additional information regarding demographics, behavior, attitudinal preferences, and a call to action are typically included in each study. A detailed analysis is then delivered to our clients in a PPT presentation with graphs and the appropriate comments to illustrate our findings.

Audience Metrics and Measurements
Carroll Media Research is current with the latest technology to measure various audience metrics, and was a principle contributor to the Outdoor Video Advertising Bureau’s (OVAB) Audience Measurement Guidelines report.

Purchase Indices at the POS
Through consumer intercepts, online, focus groups, and observations, Carroll Media Research can identify indices, purchase patterns, opportunities for in-store promotions, cross-brand switching, loyalty, and other important elements important for brand management or consumer insights.

Opinion Polling and Trending
Carroll Media Research conducts personal interviews throughout targeted DMA’s in a short period of time to report current opinion and trends. The results are electronically filed, tabulated, and immediately available for review by our clients or publication by the media.