In-StoreTrak is a third-party auditing, compliance, and intelligence mining service available in 94 DMA’s in North America. As an integrated part of Carroll Media Services, Inc., In-StoreTrak monitors over 50 US national chains, with 12 major chains checked monthly in multiple markets. Customized reports and photos are immediately generated directly from the field by utilizing the Carroll Media Network of over 140 Field Professionals to observe, report, and evaluate various in-store activities.
All reports, with photo documentation, are posted immediately on the CMS secured server for viewing or downloading 24/7.
Programs audited and monitored by In-StoreTrak:
In-Store Media – In-store media elements are audited and reported via a detailed spread sheet summary with photographs -immediately upon inspection. Proper positioning, blockage, and shortfalls are highlighted in the report. In-StoreTrak provides audits of all in-store media – including digital video and QR codes.
POS Executions and Product Placements – Compliance audits of vendor/broker managed POS and promotional displays. On-time POS placement, proper execution, and positioning are key elements of In-StoreTrak audits – with photo documentation. Shelf positioning, competitive product information and other custom intelligence can be secured during an In-StoreTrak audit.
In-Store Insights – For high level insights at retail, In-StoreTrak uses its proprietary statistical program to audit and report details on a client’s product, competitor, or overall category. Percentage of shelf, adjacencies, unique and total SKU’s are just a few elements recorded and reported via the In-StoreTrak program. Brand Managers and Consumer Insight personnel get a clear picture of the items we are auditing by market, chain, and national summary scope.