OOH Proof & DOOH Proof are the only third-party services dedicated to the selection and auditing of all forms of Out of Home advertising. Utilizing the Carroll Network located in 94 North American DMA’s, CMS has protected the Out-of-Home advertising investment for a large group of blue chip brands and products since 1993.

“Accountability and excellence in operational execution is the difference between a successful OOH program and one that is not. There are numerous variables in OOH placement that can effect the proper display of your message. Third party audits of OOH programs are more important today than ever. Carroll Media provides the experience, services, and reporting systems that help us maximize our clients return on investment in OOH media.”

Chris Gagen

“We have worked closely with CMS over the past several years, and most recently on behalf of one of our most important clients. Their 24-hour reporting time provides important information about the status of our campaigns and allows our media team and clients to have up to date information about what is happening “on the street”. Media auditing is a valuable tool as part of any OOH campaign.”

Carol Rothschild

“Carroll Media has been a valuable asset to our OOH audit needs for several years. Their local market expertise has been very helpful in evaluating and monitoring outdoor programs in a timely manner. This quick turnaround time assists us in identifying any challenges before they arise to ensure that our client’s programs are executed according to plan.”

Connie Garrido

OOH PROOF

WHY?

Insure Visible Locations
Monitor Condition of Copy
Inspect Illumination
On-Time Posting Verification
Insure Program Ran for Cycle
Determine Target Coverage Goals
Pre/Post-Buy Analysis

DOOH PROOF

WHY?

3rd Party Proof of Play
Insure Operating Screens
Verify Audio Requirements, if any
Insure Program Ran for Cycle
Determine Target Coverage Goals
Pre/Post-Buy Analysis

OOH & DOOH Services:

Pre-Rides

Once lists of charted programs are secured from our clients, CMS Field Professionals evaluate the locations independently – without the sales influence of the vendor. Approach / qualitative photographs are taken and each display is described in detail regarding coverage, demographics, and ultimately whether CMS recommends the units. Photographs and comments on competitive products displayed at the time of the pre-ride can also be provided. A detailed report, along with any maintenance items discovered, is emailed to our clients within 24 hours of completing the pre-ride.

Post Buy Audits

CMS audits all forms of OOH and DOOH programs – including non-traditional and DOOH networks. Audits are conducted unannounced once the OOH / DOOH program is active, and each OOH illuminated program is audited in the evening for illumination verification, along with a complete checklist of other factors such as on-time posting, blockage, condition of copy, dark screens, etc. All locations include a detailed affidavit of the time and date it was audited, along with photographs that document all problems. Proof-of-performance photographs can also be included in the reports. The OOH / DOOH Proof audit report is submitted via email within 24 hours of discovering any notable problems so our clients can take the appropriate action. Some projects – like Point of Care Marketing audits – are conducted on mobile devices and reports are available to our clients in real time from the field.