TheaterTrak is a third-party movie theater auditing service that provides details on in-theater promotions and other important information to movie companies and advertisers.

Movie Trailer Verification and Crowd Reaction – Provided with the schedule of trailer placements from our clients, our Field Professionals sit in on the full complement of trailers for various movies and record the details of each trailer. Listed in order, each trailer is rated for sound and audio quality; plus crowd reactions are recorded.

Promotional Material Audits – All promotional materials in and around the theater are recorded and rated for quality of placement. Each movie poster, banner, standee, digital screen ad, and miscellaneous promotional applications are documented.

Commercial Advertising /Promotional Audits – Typically run through our OutdoorAdTrak’s digital out-of-home media audit services, our Field Professionals audit to insure our client’s advertisement ran before the start of the movie, as well as on any scheduled digital screens. Promotional events are also audited, as requested by our clients.

Reporting – Reporting for TheaterTrak is supported by photo documentation and detailed spreadsheets of our findings. Realizing that timeliness is essential, Carroll Media’s TheaterTrak reports are generated next day after an established audit window.