Out of Home Advertising

 Evaluated Out of Home

OOH is a powerful advertising medium that engages and influences consumers in a unique and impressionable setting – Out of Home.  At CMS we feel that selecting quality OOH locations (pre-ride) for advertisers and then making sure that post-buy performance goals were met (audit) can only be done Out of Home. 

We are a 3rd party Field Services company specializing in OOH & DOOH Advertising Pre-Rides and Audits.

Yes, we actually place our 140 trained Field Agents in a car, on foot, and ride transit to look at OOH.  We have never understood in our 29 years how OOH buyers can effectively select (Outdoor) locations and monitor real contracted performance while sitting at a computer screen (Indoor). 

Our clients depend on our independent evaluation of their OOH programs and claim it saves them much more than our service fees.  If you want your OOH/DOOH programs evaluated OOH, or if you suspect your in-store, point of care, or promotion vendors may not be delivering what you paid for, then let’s talk. 

<strong>OOH & DOOH Advertising</strong>

CMS In The News

  • OOH Agencies

The Denial by OOH Agencies

November 29th, 2018|Comments Off on The Denial by OOH Agencies

OOH agencies and their specialists are very busy these days, which is reflective of an industry that is continuing to see record growth and is now approaching $8 billion in the US, according to the OAAA.  Many advertisers that have relied heavily on print, broadcast, and digital channels for their media mix are now realizing that #OOH has distinct advantages in targeting today’s mobile consumer and should be considered. Also, with the proliferation of new DOOH formats, improved data sources, and the efforts of Geopath, the industry is revolutionizing the way media measurement and insights are used to effectively reach consumers and establish new standards. However, some OOH agencies continue to be in denial by not demanding standards for accurately determining 3rd party performance metrics where OOH operates – in the field. Unlike most other media, there has been an assumption by many outdoor advertisers and their agencies that once an OOH or DOOH program goes live, barring [...]

  • Glenn Caroll

25 Years of Being “The Billboard Police”

February 5th, 2018|Comments Off on 25 Years of Being “The Billboard Police”

I was explaining a business plan I had in early 1993 with an outdoor industry veteran, when he quickly responded with “You’ll be The Billboard Police”. I hadn’t really thought about my new business idea in that context, as I simply wanted to provide OOH advertisers with a 3rd party pre-ride and post buy audit service without sales influence or a vested interest. Advertising agencies at that time were beginning to scale back the expense of sending OOH field reps on the road each week, and after spending 15 years as an OOH buyer/field rep, I knew first-hand the value of having outdoor locations evaluated and inspected the old fashioned way – by a trained representative in the car. It was that reason that I started building an independent field network with a handful of experienced outdoor people that had moved on to other pursuits, but wanted to stay involved in the industry. In the early days [...]

Our Audit Process Works

CMS audits almost any form of OOH / DOOH media, in-store activities, and promotional programs via this proven process.

1. MEETING

An initial conference and correspondence establishes client goals and objectives.

2. PLANNING

A cost effective program is designed to determine if contractual obligations are being met.

3. EXECUTE

CMS Field Professionals inspect contracted programs quickly – and with photo documentation.

4. REPORTING

Details of the audit are entered from the field and reviewed by the CMS staff.

5. DELIVERY

Reports are emailed within 24 hours of each audit containing all details, photos, and a summary of the findings.