In-Store Proof

In-Store Proof is a third-party retail auditing, compliance, and intelligence mining service available in 94 DMA’s in North America. As an integrated part of Carroll Media Services, Inc., In-Store Proof is a custom solution for any CPG requiring performance affidavits or intelligence reports – with photo documentation.

Why?

  • Verify Contractual Compliance
  • Third-Party Affidavit of Performance
  • Detailed Insights by Brand
  • Statistical Matrix Reporting
  • Photo Documentation
Pure In-Store Proof
Keebler In-Store Proof
Bertolli In-Store Proof
Stevia in the Raw In-Store Proof
Loreal In-Store Proof
Mike's Hard Lemonade In-Store Proof
In-Store Proof Grocery Audit

In-Store Services:

In-Store Insights

For high level insights at retail, In-Store Proof uses a custom program to audit and report details on a client’s product, competitor, or overall category. Percentage of shelf, adjacencies, unique and total SKU’s are just a few elements recorded and reported via the In-Store Proof service. Brand Managers and Consumer Insight personnel get a clear picture of the items we are auditing by market, chain, and national summary scope.

In-Store Media

In-store media elements are audited and reported via a detailed spread sheet summary with photographs – immediately after inspection. Proper positioning, blockage, and shortfalls are highlighted in the report. In-Store Proof provides audits of all in-store media and promotional items – including shelf displays, shelf banners, coupon dispensers, freezer clings, digital video, floor graphics, QR codes, and beacons.

POS Executions and Product Placements

Compliance audits of vendor/broker managed POS and promotional displays. On-time POS placement, proper execution, and positioning are key elements of In-Store Proof audits – with photo documentation. Shelf positioning, competitive product information and other custom intelligence can be secured during an In-Store Proof audit.