Despite continuing economic uncertainty, digital out-of-home networks are expanding around the world, often piggybacking onto big-ticket infrastructure projects, while new technology makes DOOH advertising more interactive and local governments look for new income streams from public media. That’s according to a new report from Accenture Interactive, “Out of Home Landlords Venture into Digital Space,” which [...]
State-of-the Art Digital Advertising Technology Benefits Seattle Area Advertisers and the City of Tukwila SEATTLE, Jan. 22, 2013 /PRNewswire/ -- Clear Channel Outdoor Seattle/Tacoma today announced the launch of its new digital billboard in the City of Tukwila. This new digital sign provides Seattle area advertisers with a dynamic channel to reach over 110,000 residents and visitors to the Seattle area each week. [...]
(via PR Newswire) 20-year contract will generate approximately $700 million in advertising revenues NEW YORK, Jan. 16, 2013 /PRNewswire/ -- JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its newly formed joint venture with Interstate Outdoor Advertising and its sister company, Foster Interstate, has signed a 20-year contract with [...]
Catching up to the rumors for some time of a pending sale, CBS has asked the IRS for permission to create a REIT for the Outdoor division in Q1 2013. http://online.wsj.com/article/SB10001424127887323468604578246173530057166.html
Metrics based on TAB OOH Ratings provide actual campaign delivery JOHNS CREEK, Ga., Dec. 3, 2012 /PRNewswire-iReach/ -- Carroll Media Services Inc (CMS), an independent OOH media auditing, tracking and research company, launched OutdoorAdTrak Posting Analysis®, the first program to provide performance ratings for outdoor advertising. Using TAB's Out of Home Ratings data as its base, the new program [...]