A review of Out of Home images collected by Carroll Media Services’ OutdoorAdVault database reveals that Health & Nutrition were a common theme for the month of February 2012. The OutdoorAdVault service collects over 1500 images each month from the top 24 markets in the US. Health and Nutrition themed images from both In Store, Traditional, and Alternative Out of Home mediums were prevalent and noteworthy. The predominant OOH mediums reviewed included Supermarket Shelf Talkers, Supermarket Floor Graphics, Bulletins, Transit Shelters, Posters, Digital Bulletins, and Gas Pump Toppers. Advertisers promoting Health and Nutrition included packaged food companies, fast food restaurants, coffee shops, gyms, medical services, and retail stores.
OutdoorAdVault is a business to business service used for educational and research purposes with monthly subscriptions available through the Carroll Media Services website. Two top line benefits of a subscription to this service is to see outdoor advertising trends as they occur across the country from month to month, as well as to research creative executions over several years – by brand, category, DMA, etc.
If you would like more information on an OutdoorAdVault subscription please contact Carroll Media Services.
