Loyalty programs have been around for some time, and this latest loyalty promotion from Kellogg’s allows consumers of their various products to collect points from codes inside the package to redeem toward a variety of merchandise – and even free groceries. Kellogg’s claim to have products represented in 93% of US homes.
This promotion appears to be well thought out, as it has some serious partnerships with such companies as Delta Airlines and Wilson Sporting Goods, which are represented online when consumers go to enter their reward points.
Here is the full article: http://chiefmarketer.com/promotional-marketing/kellogg-debuts-loyalty-program-pack-codes-0
