According to Out to Launch from January 16th, 2013:
DDB New York launched a campaign for the New York City Ballet Art Series, where contemporary visual artists will create original works inspired by NYCB and have them exhibited at the David H. Koch Theater at Lincoln Center. NYCB partnered with artist FAILE, the Brooklyn-based team of Patrick McNeil and Patrick Miller. The goal of the campaign is to introduce ballet to a younger audience. Creative featuring FAILE artwork is running in neighborhoods where ads for Lincoln Center wouldn’t typically run, such as Williamsburg, the Lower East Side and the East Village. See them here, here, here and here.
Several images of this campaign was captured by our Field Professional as part of the monthly OutdoorAdVault image capture in New York.
OutdoorAdVault is a business to business service used for educational and research purposes with monthly subscriptions available through the Carroll Media Services website. The current database exceeds 118,000 images. Two top line benefits of a subscription to this service is to see outdoor advertising trends as they occur across the country from month to month, as well as to research creative executions over several years – by brand, category, DMA, etc.
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