OOH & Today’s Mobile Consumer
According to the OAAA last month, the outdoor advertising industry reported that spending was up by 4.7 percent in Q1 2015 and that it marked the 20th straight quarter of growth for the medium. In addition, a recent study by RealityMine indicated a solid connection to OOH being that touch point prior to purchase or activity on mobile devices; thus providing the engine for brand engagement. These two published reports may seem unrelated, but we beg to differ.
This is an exciting time to be involved in the OOH / DOOH industry. Advertisers are constantly seeking the most effective means to deliver their messages and convey brand attributes, while the solution apparently for many is just a posting/display date away. As the RealityMine study, along with others, report consumers are spending more time out of home more than ever – up to 25% more than 10 years ago. Add to that the fact that few of us ever leave home without our mobile device(s), and you have a recipe for measured brand success and continued growth for OOH.
We predict we’ll continue to see these types of positive reports and real metrics in the near future for the OOH / DOOH industry.
About Carroll Media Services, Inc.
Established in 1993, Carroll Media Services, Inc. provides third party audits and quality control in the OOH/DOOH, Promotions, and In-Store / Retail industries. Carroll Media Research is an established division of CMS that excels in recall / effectiveness studies for OOH/DOOH media.
