An average advertising recall of 59%, with 92% overall able to recall one or more of the surveyed TV commercials aired on TV screens in Atlanta buses, are the results being touted by a Carroll Media study conducted for Transit TV in Atlanta. The study, Advertising Effectiveness Study for Atlanta MARTA Bus TV Screens, examines [...]
Education about and enforcement of TAB rules governing the use of DEC will be a major focus for TAB in 2007. Towards that end the TAB’s Board of Directors has approved a new comprehensive compliance methodology to be instituted beginning mid January 2007. The New Compliance Methodology The new compliance methodology was developed under the [...]
Magazine Article Featuring Carroll Media Services printed in Outdoor Advertising Magazine (May / June 2006) by Glenn Carroll It is almost unavoidable to read an outdoor industry article today without the mention of proof-of-performance (POP) and updated methods to provide this important element of the OOH media buy. In a recent published report by the [...]
Interview for The Great Outdoor Network between Glenn Carroll of Carroll Media Services and Jason Shockey of Shockey Bros. Media (November 2004) An Essential Step in OOH Management November 3rd, 2004 - Long before the days of "Burma-Shave" billboards and “ See Rock City” painted barns, the process of riding outdoor locations had become an [...]
Magazine Article Featuring Carroll Media Services printed in KidScreen Magazine (March 1, 2004) by Nancy Lees As ad buyers continue their hunt for alternative messaging MOs, out-of-home media players are betting that a new ratings system and some higher-tech options will keep the sector on a growth track. After two fairly flat years, the out-of-home [...]