Carroll Media Research conducted a recall/effectiveness study recently in London’s Lutton Airport to determine advertising recall on board a select airline. Passengers were asked a series of unaided and aided recall questions while at baggage claim about their recent flight and potential advertising exposure on the planes. Carroll Media Research has done [...]
Carroll Media Services recently completed an outdoor advertising pre-ride for a National Entertainment Company and recommended that 27% of the charted units be changed due to poor quality and coverage standards. As many as 40% of the charted units in some markets were recommended for change. An additional 9% of all units required [...]
Magazine Article Featuring Glenn Carroll in Sign of the Times Magazine (October 2007) by Susan Conner and also featured on the Great Outdoor Network website. Pre-rides And Post-buy Audits Help Solidify Outdoor Campaigns' Effectiveness Glenn Carroll, president of outdoor-advertising consultancy Carroll Media Services (CMS), Alpharetta, GA, isn’t opposed to change. He sees his core services [...]
Carroll Media Services as"In Store Intelligence Agency" reports for the In-Store Marketing Institute (September 2007) In 2006, Delhaize America's Food Lion division undertook a market-wide renovation of 60 stores in the Washington, D.C. metro area, which, for the chain, ranges from Fredericksburg, VA, to Laurel, MD. The result, which officially concluded in March 2007, were [...]
"Ask An Expert" Article Featuring Glenn Carroll on Forbes.com (August 17,2007) by Lisa LaMotta Should I spend money on outdoor advertising? Outdoor advertising--the second-fastest-growing ad medium, after the Internet--can be worth your while, but you have to be strategic. Otherwise you'll end up torching a lot of dough for little, if any, return. The nice [...]