Carroll Media Services recently completed a Digital OOH audit of over 500 theater screens over the course of two weekends. Conducted through CMS’ TheaterTrak service, the audit consisted of verifying the advertiser’s pre-show content for NationalCineMedia’s FirstLook program played according to the contracted terms and that quality standards were maintained. Carroll Media Field Professionals also tallied the number of patrons in each theater screen at the time the content played as well as the estimated percentage of patrons watching the content. Audits were conducted in New York, Atlanta, Chicago, Boston, and Los Angeles.
According to NCM’s website, their network encompasses more than 1,400 theaters and 18,600 theater screens, making it the largest of its kind.
