The release of the movie "Hunger Games" by Lionsgate has captured the attention of the media across the country. Hunger Games has broken many box office records including third-best debut in North American box office history, the biggest March opening ever, largest ticket pre-sales, and the the highest-grossing movie in the history of Lionsgate. During an interview with Betty [...]
Carroll Media Services recently completed a Digital OOH audit of over 500 theater screens over the course of two weekends. Conducted through CMS' TheaterTrak service, the audit consisted of verifying the advertiser's pre-show content for NationalCineMedia's FirstLook program played according to the contracted terms and that quality standards were maintained. Carroll Media Field Professionals also tallied [...]
Carroll Media Services recently completed over 2,500 digital outdoor advertising audits in New York's Times Square since providing this service in 2006. CMS Field Professionals are in Times Square every weekday in the morning and evening to check their client's digital signage. High resolution photographs and detailed grid reporting are used during each audit, and all [...]
Carroll Media Services recently completed an outdoor advertising audit for a National Convenience Store chain and reported that on average that 86% of the units were compliant and met the contractual requirements. As many as 25% of the scheduled units in some markets had deficiencies reported, however. All units were inspected for on-time posting, working [...]
