Carroll Media Services’ In-StoreTrak division recently audited over 250 stores during a 10 day window for a national health organization’s marketing program. The chains included Bashas, Brookshires, Lowes, Marsh, Price Chopper, Savemart, Schnucks, and Wakefern/ShopRite. CMS Field Professionals checked for various in-store marketing and promotional materials for the advertiser including Vestcom shelf tags and Frontline Pharmacy Display Network displays. On time posting and other compliance issues were components of the store checks.
Carroll Media Services also monitors over 50 chains every month for the Path to Purchase Institute as well as checking various elements and recording data for advertisers, agencies, and consumer package good companies. Previous audits verified compliance or recorded details on digital OOH, QR codes, in-store media/POP, SKU’s, adjacent competitors, share of shelf, and execution of specialty displays. Since the Carroll Media Network covers 94 markets in North America, the In-StoreTrak service can cover most regional and national retail chains.
