If you are a fan of Andy Warhol's unique style, then you may be interested in Campbell Soup's 50th anniversary of the Warhol-designed Campbell Soup cans. To celebrate, Campbell Soup has released 4 limited edition cans reflective of the original cans. http://www.mediapost.com/publications/article/181808/campbell-cans-salute-warhols-iconic-soup-art.html?edition=50599
In a time where it seems that almost everyone depends on a smartphone, mobile apps have become a factor at retail that is resulting in additional sales and retail insights. Some interesting facts are illustrated in this article found on the POPAI web site: http://popai.com/2012/08/01/mobile-app-rollouts-raise-the-stakes-for-in-store-vs-online/
In an effort to fight obesity, New York City has proposed a ban on most sugary sodas 16 oz and over. The beverage industry is mounting an aggressive advertising, PR, and street canvassing effort to thwart the proposal. While fighting obesity in this country is a serious issue, Mayor Bloomberg and the NYC Board of [...]
Check out this creative promotion in New York City for Asics shoes and products in a Foot Locker. It takes some methods of street teams and guerrilla marketing in-store for a fun and engaging experience. http://creativity-online.com/work/asics-colors-that-run/28193
This is an interesting piece of research that marketers will certainly be paying attention to, as the dynamic of the primary shopper appears to be leaning toward dads vs. moms. There are also some noteworthy consumption patterns noted here - most notably the attention to POP displays, coupon usage, and media in general. http://www.mediapost.com/publications/article/176623/in-supermarkets-dads-now-top-shoppers.html?edition=47948