Digital OOH continues to make the headlines in our industry, as this article provides some of the recent numbers regarding the amount of DOOH billboards and how that is affecting the revenue stream of the "Big 3". CCO now has almost 1,000 roadside Digital OOH units. http://www.screenmediamag.com/screenmedianews/4201-digital-outdoor-advertising-clear-channel-says-billboard-investment-is-now-paying-off
Here are a few cool billboard creative executions from our friends at the OAAA: http://email.oaaa.org/message.aspx?d=8&m=3855&e
Ads on parking tickets, show tickets, etc. have been around for some time, and even the NYC Metro has sold ads on the back of their ubiquitous cards used by millions each day in the transit system; however for the first time advertisers can buy an ad on the front of the Metro card. It will be interesting to see [...]
Through the acquisition of American Outdoor Advertising, a Phoenix-based company that had 127 static and 30 digital billboards in and around Arizona’s largest city, Lamar has dramatically increased their footprint here. DOOH continues to gain favor in many recent acquisitions and new deals in the past several months. To read about this Lamar deal, and to get a perspective [...]
According to a recent MediaPost article, PepsiCo is focusing their advertising efforts on their 3 core products: Pepsi, Mountain Dew, and Gatorade. This shift is in contrast to previous efforts where as many as 20 or more brands were being prioritized. Al Carey, CEO of PepsiCo, has indicted that the company plans to boost marketing efforts [...]