According to a recent MediaPost article, PepsiCo is focusing their advertising efforts on their 3 core products: Pepsi, Mountain Dew, and Gatorade. This shift is in contrast to previous efforts where as many as 20 or more brands were being prioritized. Al Carey, CEO of PepsiCo, has indicted that the company plans to boost marketing efforts for their 3 core brands by 40%. The strategy appears to be working as sales are already up for all three brands during the first 20 weeks of 2012.
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The Carroll Media Services Field Professional in New York recently captured 10+ images of a subway domination campaign for a Pepsi – Frito Lay campaign that appears to be part of this focused marketing. The advertisements include both Pepsi and Mountain Dew along with Frito Lay products and contains the tagline “Grab 2 To Go”. The images were captured at the 34th Street Station in NY. These and other images from NY are available for download through Carroll Media’s OutdoorAdVault service.
OutdoorAdVault is a business to business service used for educational and research purposes with monthly subscriptions available through the Carroll Media Services website. The current database exceedes 107,000 images. Two top line benefits of a subscription to this service is to see outdoor advertising trends as they occur across the country from month to month, as well as to research creative executions over several years – by brand, category, DMA, etc.
If you would like more information on an OutdoorAdVault subscription please contact Carroll Media Services.
