Two weeks ago a new campaign for Clorox Bleach was launched in Las Vegas touting the brand’s efficacy at cleaning up bodily fluids. The campaign uses a series of clever mad lib type fill in the blank statements along with an interactive digital tie-in that allows fans to fill in the blanks and (hopefully) see their creations manifested on the Out of Advertising units.
According to an article on AdWeek about the campaign variations of the copy include:
“I ______ed all over my hotel room.”
“I woke up in my own ______.”
“I ______ed myself last night.”
“I just ______ed my pants.”
“Is that _____ on my skirt?”
“Some girl just ______ed all over my _____.”
Several images of this campaign were captured by our Field Professional as part of the monthly OutdoorAdVault image capture in Las Vegas.
OutdoorAdVault is a business to business service used for educational and research purposes with monthly subscriptions available through the Carroll Media Services website. The current database exceeds 118,000 images. Two top line benefits of a subscription to this service is to see outdoor advertising trends as they occur across the country from month to month, as well as to research creative executions over several years – by brand, category, DMA, etc.
If you would like more information on an OutdoorAdVault subscription please contact Carroll Media Services.
