New Orleans has been busy preparing for and hosting a number of high profile events including the Sugar Bowl and the Super Bowl. With less than a week away from the Super Bowl the city is full of energy and excitement.
To help prepare the city to be in the national spotlight city leaders chose to use Out of Home Advertising as a keystone to the preparation plan.
One campaign that can currently be seen around town is the “Don’t Trash Dat” campaign. It urges residents to clean up after themselves and not litter the city with trash. This campaign was seen on posters, bulletins, shelters, and bus sides were observed throughout town. Click here for more information about this campaign.
A second campaign focused on pedestrian safety and worked to inform residents about the laws and regulations regarding cross walks, right of way, etc. The campaign was created with the help of the 610 Stompers, New Orleans’ all-male dancing club. Media included billboards, buses, bus stops, sidewalk graphics and flags on light poles featuring the dancers in amusing poses. Click here for more information about this campaign.
Several images of these campaigns were captured by our Field Professional as part of the monthly OutdoorAdVault image capture in New Orleans.
OutdoorAdVault is a business to business service used for educational and research purposes with monthly subscriptions available through the Carroll Media Services website. The current database exceeds 118,000 images. Two top line benefits of a subscription to this service is to see outdoor advertising trends as they occur across the country from month to month, as well as to research creative executions over several years – by brand, category, DMA, etc.
If you would like more information on an OutdoorAdVault subscription please contact Carroll Media Services.
