As I recall some of the messages from the TAB/OAAA conference last week in Miami, a recurrent “wish list” for the future of OOH included campaigns that had technology, engagement, and social media. This campaign for Nestle Purina’s Beneful dog food certainty mixes all these elements in a fun and impactful DOOH execution. Kudos to CBS outdoor, Inwindow, and all who were involved on the client side.
