A review of Out of Home images collected by Carroll Media Services’ OutdoorAdVault database reveals that a large number of Credit Union OOH ads were captured during the month of May 2012. The OutdoorAdVault service collects over 1500 images each month from the top 24 markets in the US. Approximately one third of the markets captured at least one OOH ad for a credit union. The majority of the locations were advertising low interest rates for various loans.
OutdoorAdVault is a business to business service used for educational and research purposes with monthly subscriptions available through the Carroll Media Services website. The current database exceedes 105,000 images. Two top line benefits of a subscription to this service is to see outdoor advertising trends as they occur across the country from month to month, as well as to research creative executions over several years – by brand, category, DMA, etc.
If you would like more information on an OutdoorAdVault subscription please contact Carroll Media Services.
