During this week’s DPAA conference, creatives weighed in on content and at least one agency research executive called for Media Research Council accreditation. Carroll Media Services’ research division was one of a handful of research companies that contributed to the Digital Place-Based Advertising Association’s Audience Measurement Guidelines in 2008.
Read the article here: http://www.mediapost.com/publications/article/185344/dpaa-encouraged-to-storyscape-and-focus-on-rec.html?edition=52489
