Fashion ads in OOH were prevalent for the month of September in 14 of the 25 markets Carroll Media tracks for our OutdoorAdVault service. Likely in concert with “Fashion Week” in New York City that ended last week, Manhattan saw a large variety of fashion advertisers using almost all forms of OOH. Los Angeles also had an above average amount of fashion outdoor advertising, with the Hollywood and West LA areas blanketed quite well. Some key elements besides traditional outdoor included DOOH, taxi, transit, malls, airport dioramas, street kiosks, shelters, and phone kiosks. Kudos to all the creative and media personnel that designed and purchased some unique OOH displays for fashion this month.
OutdoorAdVault is a business to business service used for educational and research purposes with monthly subscriptions available through the Carroll Media Services website. The current database exceeds 112,000 images. Two top line benefits of a subscription to this service is to see outdoor advertising trends as they occur across the country from month to month, as well as to research creative executions over several years – by brand, category, DMA, etc.
If you would like more information on an OutdoorAdVault subscription please contact Carroll Media Services.
