Rachel Virden, Author at Carroll Media Services Inc.

JCDecaux and Interstate Outdoor Advertising Sign US’s First Large-Scale Digital Billboard Network Contract With the City of Chicago

(via PR Newswire) 20-year contract will generate approximately $700 million in advertising revenues NEW YORK, Jan. 16, 2013 /PRNewswire/ -- JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its newly formed joint venture with Interstate Outdoor Advertising and its sister company, Foster Interstate, has signed a 20-year contract with [...]

By Rachel Virden|2021-02-09T13:25:42-05:00January 17th, 2013|Industry News|Comments Off

Carroll Media Develops First Performance System for Outdoor Advertising

Metrics based on TAB OOH Ratings provide actual campaign delivery JOHNS CREEK, Ga., Dec. 3, 2012 /PRNewswire-iReach/ -- Carroll Media Services Inc (CMS), an independent OOH media auditing, tracking and research company, launched OutdoorAdTrak Posting Analysis®, the first program to provide performance ratings for outdoor advertising. Using TAB's Out of Home Ratings data as its base, the new program [...]

By Rachel Virden|2021-02-09T13:25:42-05:00December 3rd, 2012|CMS In the News, Industry News, OutdoorAdTrak News|Comments Off

Footwear – Especially Sneakers – Are Hot in Outdoor Advertising During August

Footwear OOH ads were captured from a number of markets across the country during the month of August for OutdoorAdVault. Advertisers included Adidas, Converse, NikePlus, Famous Footwear, Academy Sporting Goods, Shoe Carnival, New Balance, and Skechers. The mediums used for the ads included Bulletins, Posters, Taxi Tops, Mall Dioramas, Spectaculars, Phone Kiosks, and Digital Bulletins. [...]

By Rachel Virden|2021-02-09T13:25:42-05:00August 21st, 2012|OutdoorAdVault News|Comments Off

TV Ads Dominate OutdoorAdVault Capture in San Diego During Comic-Con

If you follow pop culture at all it would have been hard to miss the fact that Comic-Con was taking place earlier this month in San Diego. After reviewing the images submitted to OutdoorAdVault this month from San Diego, it became apparent that OOH Advertising was heavily utilized to promote participants in the event. One [...]

By Rachel Virden|2021-02-09T13:25:42-05:00July 18th, 2012|OutdoorAdVault News|Comments Off

Pepsi Frito Lay Subway Domination Campaign Spotted in NY

According to a recent MediaPost article, PepsiCo is focusing their advertising efforts on their 3 core products: Pepsi, Mountain Dew, and Gatorade. This shift is in contrast to previous efforts where as many as 20 or more brands were being prioritized. Al Carey, CEO of PepsiCo, has indicted that the company plans to boost marketing efforts [...]

By Rachel Virden|2021-02-09T13:25:43-05:00July 16th, 2012|Industry News, OutdoorAdVault News|Comments Off

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About Rachel Virden